Jillian CatalanoThe Future of Social Media: VR On the RiseBeing present in a time of uncertainty is more important now than ever. With much of the world interacting in the digital space, many have…2 min read·Apr 20, 2021----
Jillian CatalanoCrisis Averted: Mastering Crisis Communication on Social MediaDespite continued efforts to maintain a digital brand voice on social media, all brands experience various levels of crises. A crisis is a…3 min read·Apr 6, 2021----
Jillian CatalanoThe True Value of Social Media MarketingMany social media professionals embrace this profession with hopes of never once discussing numbers. Liberal arts educations rarely…2 min read·Mar 30, 2021----
Jillian CatalanoStrengths of Social Media MarketingSocial media is an ever-changing digital medium with tons of untapped potential for marketers. The purpose of social media is often…3 min read·Mar 25, 2021----
Jillian CatalanoA Winner’s Guide to Audience SegmentationDespite some unforeseen circumstances of modern society, consumers and customers are active members of social media communities now more…2 min read·Mar 16, 2021----
Jillian CatalanoMastering Metrics: SMART Goals for Social MediaAn average user’s timeline consists of updates from their loved ones, exposure to celebrity drama, and sponsored content from popular…2 min read·Feb 23, 2021----
Jillian CatalanoWhere Math and Media CollideThe field of communication and media is not one traditionally associated with science or mathematics. College students like me often…2 min read·Feb 16, 2021----
Jillian CatalanoPersonal Branding — Which Type are You?With much of today’s world centered on digital platforms, our online personas are more important than ever. Creating an authentic online…3 min read·Feb 4, 2021----
Jillian CatalanoThe Issue with InfluencersStarting out the day right with my favorite facial cleanser! Use my code for 10% off of your order at checkout! Look at some of the new…2 min read·Jan 28, 2021----